NIA MURPHY'S CHARITY STREAMATHON
In 2017, Nia was volunteering at a Humane Society near her College so she would *not* adopt a dog. During “celebrity month” she came across a tiny, malnourished little girl named Diggy Azalea and fell in love. Nia shared with me, “Every day that week, I would take her to the private time rooms to spend time with her. I would go home each night and talk to my boyfriend about her so he came to meet her with me one day. He suggested we should adopt her. There was another family who had already expressed interest so we had to wait to see if they would actually adopt her before we could. Twenty-four hours later, they did not, so she became ours!”
After graduation, Nia became a technology consultant and began traveling. Nia entrusted Diggy to a professional pet-sitter. Upon her return from a week-long trip, she noticed Diggy had lost a great deal of weight and her skin was flaky and dry. Nia needed to take her to the ER Clinic, but worried that with little savings, she may not have enough money to take proper care of Diggy’s medical needs. Luckily, Diggy was not very sick and she was able to handle the costs, but the experience made a significant impression.
In 2020, during the pandemic, Nia and Diggy were stuck at home, so Nia began playing video games with friends online. One of Nia’s friends wanted to watch her play-through of Breath of the Wild (a Zelda Game). Initially, Nia would put her on Facetime on her phone and point the phone at the Nintendo Switch so she could watch… After a while they decided to try streaming even though no one else would be watching. Eventually they found the Twitch Platform, which allows for streaming Video Games and built their own Community.
It’s actually common for people to run charity stream video-a-thons. So, on Nia’s 2nd “streaming anniversary” she decided to direct the money to a charity. They raised $1205, and played for 24 hours straight! They played nine different video games that day. Through the charity stream, Nia was able to grow her subscriber base that day by 7. More than 80 people logged in to watch the charity stream throughout the day. Five streamers “raided” Nia’s charity stream, which means when their stream ended, they directed their viewers to Nia’s charity stream, which helped increase visibility for her charity stream!
In the three years Nia, Eric and Diggy have been supporting Brown Dog Foundation, they’ve contributed nearly $2,000 to the cause.